The one and only store you'll need
What's the safest car seat? Which stroller is easiest to tote up a flight of stairs? What size nursing bra do I need? With all the baby gear available today, it's easy to feel overwhelmed. Our goal is to create one place where you can find everything you need - without multiple trips to multiple stores - while enjoying a feeling of utmost confidence in the selection and service you'll find there.
Products that answer real needs for parents
DayOne takes the guesswork out of shopping in two important ways. First, we do extensive research and choose only the best and safest products. Every item we carry was hand-chosen because it provides a better way to feed, soothe, play with, or transport your child. All products go through a pannel review by our clinical staff, as well as testing by member families. We offer only safe plastics and, many organic or homeopathic options.
Then, we provide truly helpful retail service in our store from experianced customer service professionals so you can get intelligent answers and guidance when shopping. Our clinical staff is also available to anwser questions in our centers, just look for the lab coat! Stop by and discover our impressive selection for you and your child:
Some of our favorite brands
For Mom
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Dutalier glider rocking chairs
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Pregnancy support and comfort products
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nursing bras, nursing tops, and more
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breast pumps & accessories
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baby carriers & slings
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diaper bags
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pregnancy & parenting books and journals
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vitamins and skin care
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unique shower gifts
For Baby
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car seats
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strollers
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baby clothes (including preemie sizes)
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educational toys and books
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bottles, bibs, pacifiers
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layette items including bathing, grooming, and health
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childproofing safety products
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Bowls, spoons, and other begining solids supplies
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Sleep gear including white noise machines, swaddles, sleep sacks, etc.
- full baby gift registry