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The one and only store you'll need

What's the safest car seat? Which stroller is easiest to tote up a flight of stairs? What size nursing bra do I need? With all the baby gear available today, it's easy to feel overwhelmed. Our goal is to create one place where you can find everything you need - without multiple trips to multiple stores - while enjoying a feeling of utmost confidence in the selection and service you'll find there.

Products that answer real needs for parents

DayOne takes the guesswork out of shopping in two important ways. First, we do extensive research and choose only the best and safest products. Every item we carry was hand-chosen because it provides a better way to feed, soothe, play with, or transport your child.

Then, we provide truly helpful service in our store so you can get intelligent answers and guidance when shopping. Stop by and discover our impressive selection for you and your child:

For Mom

For Baby